2023 - 2025 ⬩ Blockchain

Haven1

My Role

Founding Designer, 0 -> 1 -> Scale

Team

2 PMs, 12 Engineers, 3 Designers, 1 QA

Skills

Product Design, User Research, Design/Product Management & Prioritizations

Case Study Request

It’s difficult to convey two years of work and the thinking behind every design decision on a single page. Contact me for a detailed design case study.

13M+

On-chain Transactions

500K+

Registered Wallets

230K+

KYC'd Wallets

$4.6M

Raised

Haven1 is a security-first Layer-1 blockchain built to make on-chain finance safer, compliant, and usable at scale.

I joined Haven1 at day zero and led design from the earliest concepts through testnet and into mainnet launch. Along the way, I was involved in hiring, setting up design processes, and building the design system from foundational tokens into a scalable foundation that supported a unified ecosystem across seven core apps.

During my time at the company, I led the design and priritizations of Haven1's major apps including Proof of Identity, Bridge, Earn, Swap, Stake, Lend, Portfolio and Perpetual.

Design System & Ops

I built Haven1’s design system from scratch, starting with foundational tokens and scaling it into a shared library that kept seven core apps consistent. Alongside that, I helped grow the team to three designers and set up lightweight design ops in Figma, including regular rituals to maintain quality and speed.

Full Ecosystem & Extensions

A collection of additional products we introduced as the chain matured. Beyond the core identity and liquidity flows, we shipped several supporting products that expanded how users interacted with the Haven1 ecosystem. Features including growth loops like referrals, airdrop mechanics, 2FA integration and wallet link

Results.

Haven1 was a true zero-to-one build. I helped create clarity from a blank slate by setting early direction, partnering closely with engineering, and scaling a design system that kept seven core apps consistent.

The company might be gone, but the experience stayed with me. It taught me how to work within tight constraints and move fast without sacrificing quality. It was a challenging, high-stakes chapter that really defined who I am as a designer and builder.